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Shopify · syncing daily

Good morning, Marios

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Daily pulse

Shopify is connected. Order data is syncing daily. Two products mapped: Revella Miracle Balm and Tether. Meta Ads and COGS sources are not yet connected — ad spend, ROAS, and margin data will populate once those are wired.

Live products
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Pulling from Shopify
In production
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No products in build
Revenue · 7d
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From Shopify orders
Contribution · 7d
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From Shopify orders
Avatars validated
0
None yet

Products

Live on Shopify
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Activity feed

Today
S
Shopify connected · pulling order data
Live Shopify
BETA Shopify connected — order data is live. Pipeline stages and ad metrics are still managed manually.

Product pipeline

3 questions: What's stuck and on whom? · What should be killed? · What launches Wednesday?
Strategy0
Owner · Kai
No products in strategy
Advertorial0
Owner · Kai
No products in advertorial
Native Ads0
Owner · Marios
No products in native ads
Product Page0
Owner · Clifford
No products in PDP
Signal2
Owner · Clifford
Revella Miracle Balm
Live · Shopify data
Mlive
Tether
Live · Shopify data
Clive
Resolved0
Closed
No resolved products
BETA Shopify connected — order data is live. 1 of 3 connectors live — Meta Ads & COGS still seed data.
← Back to pipeline

ClearScope

Live · signal
Live 4 days

Stage Tracker

0 / 0
🔒 Launch unlocks once all previous tasks are complete

Files

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Angle performance

Spend + ROAS · drives the relaunch call

Funnel

Numbers in?

Activity

Auto · system milestones

Notes

Manual · context the team adds

Competitor references

What we're modelling

Angles planned

To test at launch
BETA Shopify connected — order data is live. 1 of 3 connectors live — Meta Ads & COGS still seed data.

Products

The whole book at a glance — live, in production, resolved. Search, filter, and sort; click any row for its full journey.
All Live In production Killed
Product ▾ Created ▾ Current task ▾ Status ▾ Live ROAS ▾ Margin / order ▾

Profit

Not "what has the highest ROAS" — what makes the most money.

Profit intelligence

Today / 7d / 30d / YTD revenue, spend, and true contribution after COGS, shipping, fees and software. The MVP starts with contribution margin per order (already shown on each product) and grows from there.

Asset library

Not a folder of ads — a growing intelligence engine. Why winners won, what's reusable.

Winning asset library

Searchable winners and losers tagged by hook, angle, emotional world and visual structure — linked to the Drive files. Most valuable once it's full, so we'll seed it from launches as they resolve.

Avatars

The asset that compounds — validated avatars feed the next build.
BETA Shopify connected — order data is live. 1 of 3 connectors live — Meta Ads & COGS still seed data.
← Back to avatars

Avatar

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Weekly call

Talking points that generate themselves from what the system already knows.

Auto-generated agenda

What's stuck, what to kill, what got validated, what launches next — pulled straight from the pipeline so the three of you walk into the call with the agenda already written.

Notifications

Outbound messages sent to the team. The system, not Kai, announces what needs doing.

Data & Connections

Where the operating system's numbers come from. Every connector below is in preview — the backend integration that pulls real data is a separate build.